Navigate Up
Sign In

Business Environment


Strategic analysis of the business environment in which International Business will operate is described in terms of Environment and SWOT analysis.

This also highlights the particular challenges of regional integration and the need for a comprehensive strategy that is shared amongst a number of role players.



Environment Analysis – PESTLE

PESTLE Description
Political Improved governance is critical for development of Africa
Consistent rule of law, and policies
Economic Dependence on developed world to buy minerals from Africa
Poor Infrastructure of Continent and lowered capability to fund new investment
Social – Culture High mortality rates of the continent
Lack of education, illiteracy and gender inequalities
Technology Ability to create, acquire and adapt new technologies
Aging infrastructure and rolling stock
Legal Common rules and regulations to facilitate growth more efficiently
Ecological Preserving Africa’s natural environment
Adapting to climate changes policies in a growing global world
Food security and imperatives