Transnet freight rail is the largest division of Transnet Limited, a public company with South African government as its sole shareholder. It is a world class heavy haul freight rail company that specialises in the transportation of freight. Transnet freight rail has approximately 38 000 employees, who are spread throughout the country.
TFR Social media platforms and our interactive modern designed web presence will be bridging the gap of international communications and build active “open door” relationships with various global stakeholders in meeting our MDS vision…
The Commercial Department at Transnet Freight Rail (TFR) encompasses the following portfolios:
· Commercial Strategy and Planning,
· Commercial Market Research and Insights,
· Strategic Marketing and Customer Experience Management,
· Business Development,
Phumzile Sithole is the General Manager heading the Commercial Department, with a direct report to the Transnet Freight Rail Chief Executive.
The Role of the Commercial Department:
· Pricing strategy formulation,
The role of Commercial Market Research and Insights department includes: the responsibility to gather, analyse and interpret market information. The function entails an on-going analysis of market trends (demand, supply and price shifts), scanning of the macro environment (PESTEL analysis) as well competitors and customer research. The aim of the department is to draw critical insights from the research information to enable the business to be better informed and carry-out smarter, more profitable business decisions thereby reduce risk in the business.
“TFR has from April 2012 switched from regions to the more customer focused Business Units, i.e. Agriculture and Bulk Liquids, Steel and Cement, Mineral Mining and Chrome, Iron Ore & Manganese, Coal as well as Container & Automotive Business”
“TFR owns and maintains a network of 20 500 route km (22 000 track km) connected to ports and the rail networks of neighbouring countries”
“Schedule railway means you can set your watch and wait for the train to arrive and it will be there on the exact time…..Siyabonga Gama TFR Chief Executive”
“In line with our Market Demand Strategy objective of knowing the customer experience to increase satisfaction, we are now responding to your business queries through our one stop Customer Interaction Center. Call us on 0860 690 730 ”